Rihanna has taken another step toward absolute global dominance. The singer-turned-beauty entrepreneur, who is now pregnant with her first child, said on Twitter on Tuesday (May 10) that her Fenty brand of cosmetics and skincare products would be accessible in Africa, the world’s second-largest continent and home to more than a billion people.
“I’ve been waiting for this moment!” she wrote, captioning a quartet of photos showing what some of the Fenty products look like on her face. “@fentybeauty & @fentyskin are finally dropping in AFRICA!!! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!!”
The official Fenty Beauty and Fenty Skin Instagram accounts also shared the announcement in a joint post, writing: “The wait is finally OVA!!!”
“AFRICA – we pullin up!” the message continued. “Who ready?! We’ve been workin hard to make this happen! We’ll be available in Nigeria, South Africa, Kenya, Namibia, Botswana, Ghana, Zambia, and Zimbabwe local retailers starting MAY 27!”
Started by Rihanna in 2017 with the mission to make products for people with all skin tones, Fenty Beauty also just became available for purchase in Ulta stores back in February. It was already on shelves in Sephora locations across the U.S., Canada, Mexico, France, Spain, Denmark, Sweden, Thailand, Malaysia, Australia, Singapore and the Middle East, as well as online for shipping to more than 150 countries, according to its the Fenty Beauty website.
See Rihanna’s announcement that Fenty Beauty & Skin are on their way to Africa below:
— Rihanna (@rihanna) May 10, 2022